Keep Chronic Patients.
Even When PharmEasy Offers 15% Off.
Online pharmacies discount aggressively. You offer trusted advice, genuine stock, and the human check that catches a dangerous drug interaction. Now add RynoCoins — so your patients have a tangible reason to keep choosing you every month.
Real Result
What changed for LifeCare Pharmacy in 6 months
Dr. Anil Parekh runs LifeCare Pharmacy in Pune. He'd been watching PharmEasy and Netmeds take his chronic-medication patients one by one — each worth ₹5,000–₹15,000/year in recurring revenue. No tool to fight back; discounting wasn't viable at 8% margins.
He joined RynoWallet Network (₹299/month). Set two rules: 20 RynoCoins per ₹1,000 on prescriptions, 10 RC per ₹1,000 on OTC. Placed the sticker at the dispensing counter. First week: 34 patients signed up without being prompted.
By month 6, 90% of his chronic-medication patients still refilled at LifeCare. Patients started adding OTC items (vitamins, first-aid) to earn more coins — average bill up 15%. The kirana next door also joined; their regulars became new pharmacy customers.
We retained 90% of chronic medication patients even when online pharmacies offered 15% discounts. My patients prefer the personal service plus the tangible coin reward. Average bill value also increased by 15% because patients add OTC products to earn more coins.
LifeCare Pharmacy, Pune
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