Industry Solution
Retain pharmacy customers with prescription loyalty. Issue RynoCoins on every purchase, from daily medicines to monthly prescriptions, and keep patients coming back to your store.
Pharmacy customer retention is under threat from online platforms and chain pharmacies expanding aggressively.
PharmEasy, Netmeds, and 1mg offer 15-20 percent discounts on medicines, auto-refill reminders, and free delivery. Patients switching to online refills are hard to win back.
Apollo, MedPlus, and Wellness Forever are opening outlets in every neighbourhood, often with loyalty cards and doctor tie-ups that independent pharmacies cannot easily match.
A patient who refills chronic medications monthly is worth 5,000 to 15,000 INR per year. Losing even a few such patients to online platforms significantly impacts your revenue.
Issue bonus coins on prescription refills. Patients who know they earn rewards on their monthly medicines will think twice before switching to online platforms.
Patients trust their local pharmacist for dosage advice, drug interactions, and genuine medicines. Pair that trust with tangible loyalty coins, and you have unbeatable retention.
Patients earning coins tend to add OTC products (vitamins, first-aid, personal care) to their prescription purchases, increasing average bill value by 15 to 20 percent.
When the grocery store and kirana in your area are also on RynoWallet, their customers discover they can earn and redeem at your pharmacy too. You get new patients organically.
Register your pharmacy on RynoWallet. Set earning rules focused on prescription value -- for example, 20 RC per 1000 INR. You can create separate tiers for prescriptions and OTC purchases. Place your RynoWallet sticker near the dispensing counter. Issue coins after every billing. Setup takes under 5 minutes.
Register FreeBy issuing 20 RynoCoins per 1000 INR prescription purchase, we retained 90 percent of our chronic medication patients even when online pharmacies offered 15 percent discounts. Our patients prefer the personal service plus the tangible coin reward. Average bill value also increased by 15 percent because patients add OTC products knowing they earn rewards.
LifeCare Pharmacy, Pune
Free to get started. No hardware needed. Setup in 5 minutes.