Beat BigBasket at Its Own Game.
With Loyalty, Not Discounts.
Online grocery offers subscriptions, free delivery, and cashback. You offer fresh stock, personal service, and the ability to check produce yourself. Now add RynoCoins - and give customers a financial reason to come back every week.
Real Result
What changed for Fresh Basket in 4 months
Meena Krishnamurthy runs Fresh Basket Grocery in Koramangala, Bangalore. By mid-2024, monthly retention had dropped to 60% - customers were building BigBasket and Blinkit habits. She had no loyalty tool and a 4% margin that left no room for discounts.
She joined RynoWallet Network (₹299/month). Set one rule: 15 RynoCoins per ₹1,000. No tiers, no complexity — just one rule her cashier could explain in 10 seconds. Placed the QR sticker at the billing counter.
By month 4, the medical store two doors down had joined. Their customers now redeemed at Fresh Basket — 15 to 20 new faces per week arrived from the network, without a single rupee spent on advertising.
Monthly retention went from 60% to 82%. The neighbouring medical store joining brought customers I never would have reached on my own. I get 15–20 new faces a week from the network alone.
Fresh Basket Grocery, Koramangala, Bangalore
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