The Customer Acquisition Problem for Local Shops
Local shops have three realistic options for acquiring new customers: word of mouth, location (people walk past), and advertising. Word of mouth is slow. Location is fixed. Advertising—whether pamphlets, Google Ads, or Instagram—costs money and produces uncertain results. A kirana store spending ₹3,000 on pamphlets might acquire 10 new customers or zero. There is no guarantee.
The RynoWallet network offers a fourth option: customers who already have money to spend at your shop, delivered by the network, at zero advertising cost.
How Cross-Shop Acquisition Works
When a customer earns coins at the pharmacy next to your kirana, those coins are RynoCoins—valid at any shop in the network, including yours. The customer now has 40 RC sitting in their wallet, redeemable at participating shops. They see your RynoWallet sticker on the door. They walk in specifically to redeem their coins—coins they earned somewhere else, but can spend at your shop.
From your perspective, this is a new customer who walked in without any action on your part. No pamphlet. No Google Ad. No referral incentive. The network sent them to you because your shop is part of the network and your door is open.
The Network Effect in a Neighborhood
The value of this mechanism grows with network density. When 5 shops in a 500-meter radius are on the network, customers earn at 5 touchpoints and redeem at any of them. When 20 shops are on the network, every customer becomes a potential visitor to every shop. The network creates a local commerce ecosystem where participating shops collectively benefit from each other's customer bases.
This is the network effect that makes coalition loyalty fundamentally more powerful than any single-store program. No single kirana can create the cross-shop accumulation that makes rewards feel tangible quickly. But 10 kiranas together can—and each one benefits from the customers of the other nine.
The Day-One Benefit for New Joiners
When a new shop joins the RynoWallet network, they do not start from zero. All existing customers in the area who have RynoCoins in their wallet immediately have a new place to redeem. Day one, a new shop on the network has a potential customer base: everyone who has earned coins at other participating shops in the area.
This is the opposite of how traditional marketing works, where a new advertiser starts with zero audience and must build it over time. The RynoWallet network pre-loads new shops with audience from day one.
What You Need to Do to Receive Network Customers
Your obligation to the network is the Minimum Issuance Ratio—issue coins to your own customers so you are contributing to the pool, not just drawing from it. As long as your MIR is healthy (under 3x, which is easy for any actively issuing shop), you receive network customers in proportion to the network's activity in your area.
Display the RynoWallet network sticker on your door and counter. This signals to customers walking by that they can spend their coins here. The sticker is downloadable from your merchant dashboard. Printing and placement is all you need to do for passive customer acquisition.
Network Subscription Plans
Network mode starts at ₹299/month (Basic plan, up to 2,000 RC/month redemption), ₹499/month (Standard, up to 5,000 RC), and ₹799/month (Premium, up to 12,000 RC). There are no setup fees and no per-transaction charges. For a shop generating ₹50,000 in monthly revenue, ₹299/month is 0.6% of revenue—against a background of new customers arriving daily from the network.